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WCM Advantage

Read Time: 6min

How Mortgage Consultants Can Use Social Media to Generate New Leads

Whether it’s through word of mouth or building relationships, we all know the traditional methods used to generate leads. But have you ever considered using social media to get enough leads every month to keep the pipeline full? There are 223 million people on social media in the United States according to Statista. That’s 67

Read Time: 6min
Last Updated: 12/21/2021

Three Tips to Building a Better Mortgage Consulting Brand

When you think about brands, companies such as Apple, Coca-Cola and Google come to mind. A brand is a company’s identity. It evokes a feeling. It’s a perception. It’s a promise. It’s a collection of associations that a consumer attaches to a product, a service or company. As a loan officer, you also have a

Category: WCM Advantage
Read Time: 2min

Q&A: Building a Better Lender-Agent Relationship

We sat down with Tanna Guthrie, a Realtor with Better Homes and Gardens Kansas City Homes, to ask her a few burning questions on the minds of loan officers, and to seek her advice on how to build stronger agent-lender relationships. Q: We all know homebuying competition is fierce right now. Selling prices have climbed

Category: WCM Advantage
Read Time: 2min

Five Ways to Advance Diversity Awareness

Wyndham Capital regularly takes a step back and looks at how diversity and inclusion permeates our lives and what we can do to improve ourselves day-to-day. There are many ways to advance diversity awareness, but here are five areas that can be foundational to this goal: Recognize Our Differences There can be a misunderstanding that

Read Time: 2min
Last Updated: 6/7/2021

Then vs. Now: The Changing World of Marketing OS for Loan Officers

When it comes to marketing, the world has changed. It seems that costly print ads and in-person networking events are a thing of a past. Now, digital marketing is all the rage. Social media and search engine optimization are the name of the game.

Category: WCM Advantage
Read Time: 3min

What to Expect When You Apply for a Mortgage Loan Online

Are you buying a home for the first time? Unless you are paying cash, you are going to need financing. Therefore it is important to understand how the home lending process works.